Disagreements & Competition Led to Dwindling Profits
Gerald grew up on a farm. From an early age, he knew more about cows, milk, and hay than most adults do. He inherited the farm from his father and ran it with his brother.
But the excessive competition in Wisconsin meant it was harder and harder to sell his products for a profit. Then, disagreements between the brothers added to the trouble and became so severe that Gerald decided to buy out his share
That meant dwindling profits for upkeep and maintenance. Even worse, his tractor was falling apart. After all, it had been working hard for over 30 years. Other farmers had already reserved all the equipment in the area. The livestock on Gerald’s farm was in danger of spending the whole winter in hunger. With few options heading into hay harvesting season, Gerald didn’t know what to do.
Gerald’s Wife Offered a Simple Solution
While Gerald was panicking and pulling out his hair with stress, his wife of 30 years calmly offered a logical answer “Buy a used tractor and relax.”
He was still uncertain because buying used heavy equipment is risky due to:
- Hidden damage and wear, meaning frequent & expensive repairs
- Engine or transmission issues as well as hidden defects with electronics
- Missing documents that could hide debts, repair history, and other issues
- No warranty or refund options, meaning no option if the machine failed
- Untrustworthy providers who care more about fast profits than your success
Gerald knew those risks and in his already vulnerable financial state, he grumbled at his wife that there was no guarantee that the tractor would even start on the second day after purchase. He was sure they would lose the last bit of money they had in the bank.
But his wife was committed to helping her husband, so she sent him to their neighbor who recently bragged about his cheap used excavator that ran like new.
Cheap Doesn’t Mean Unreliable
Gerald finally gave in, listening to his wife and neighbor. So, he contacts Albatross Equipment.
After learning about our flawless reputation, we had piqued Gerald’s interest. He still didn’t understand how we could sell our machines at such a low price, so we explained it was due to our massive network of providers and high buy & sell volume. These savings are passed on to customers, like Gerald.
Not only that, but our team of elite mechanics restores each machine in-house, meaning even lower costs for us that translate into lower costs for our customers. And our mechanics detect any defect, and if they don’t the responsibility is on us, not you.
After the conversation, Gerald took a break and time to think it over.
Buying a Tractor With Zero Risk & Zero Hassle
Gerald’s first question in the following conversation was whether we could get him the exact tractor he needed at a low price. Our manager clarified the requirements for the tractor and in what conditions the man wanted to use the equipment.
Only after that did we select the model that matched the budget.
Gerald was also satisfied with the recommendations. Not only did we offer a general-purpose tractor capable of performing various agricultural works, but it was easy to use and was affordable even in his farm’s dire financial situation.
However, he still had questions and concerns about the future use of the equipment.
Anyone in his place would have asked them:
- What to do if the engine fails?
- What if it can’t handle the load?
- Where to go to replace parts?
- How much will the repairs cost?
The farmer discussed these and other concerns with the consultant…
We had good news for the farmer: Albatross Equipment takes care of all that with a 180-day warranty on maintenance. In the future, we could also perform diagnostics, make any repairs, and replace fluids and components. Plus, he could test the machine before we left his farm that day.
Albatross Equipment Saved Gerald’s Farm, Profits, and 100s of Cows
Gerald received his tractor 2 days after calling our company. Within a few hours of delivery, he tested it himself, digging holes, collecting garbage, and dragging hay.
Since we knew about the soil and terrain conditions in advance, we offered him a tracked model. Gerald was sure it was the right decision. He said that the old tractor was on wheels and couldn’t cope with challenging work.
In the spring, a few months later, he called us again and enthusiastically told us that his milk yield had increased so much that he produced 2 times more cheese than usual.
Thus, he could afford 3 more tractors and wanted to order them from us. The farmer’s unlucky streak was over. We believe that our equipment was the powerhouse that launched his farm into a more profitable future.
